Among all of the marketing techniques used by small businesses, none are more important than SEO marketing and its effect on organic search results.
In an age where the public heads to Google to find everything they need, good results with organic searches are every company’s most effective means of finding new customers.
Knowing this, how can business owners harness the power of organic search and improve their pagerank in the SERPs?
These techniques used by SEO professionals can help!
- Local SEO for Business - One of the best ways to dominate the search results is by concentrating on local SEO marketing with Google Business Profile pages, social media marketing, review leveraging, and other locally-focused strategies. SEO services that improve local SEO increase the possibility of showing up in ‘near me’ searches to local searchers who are most likely to become customers. Between good reviews, overall optimization, and other SEO techniques, businesses are more likely to appear in the Maps 3-pack or elsewhere on normal search pages within their service area.
- Internal SEO Techniques - Internal or on-page SEO marketing involves optimizing web pages and published content so it is most useful and user-friendly. A fast-loading website with easy-to-use navigation and a mobile-friendly, responsive layout, and plenty of internal linking builds value and importance with visitors as well as content viewers and prominence with the search algorithm.
- External SEO Techniques - External or off-page SEO services that combine to further improve organic search results include social media marketing that creates interest and engagement, videos and podcasts, guest blog posting, and incoming link building related to these efforts. SEO professionals advise that the more interest a quality website with valuable content receives from outside of its own pages, the more recognition the search algorithm will give it.
- SEO Performance Tracking - Because SEO marketing is a constantly changing strategy, tracking key performance indicators is essential. SEO professionals recommend tracking KPIs such as visibility, keyword rankings, organic traffic, conversions, and ROI, then modifying SEO services as needed to improve results over time.
Success with organic search results should be a main goal for all businesses looking to expand their brand awareness and make more sales in their local markets.
With an investment in the right SEO services, small businesses can improve their visibility in organic search results and gain more local customers by doing so.